International exhibition HoRex Qazaqstan 2021: growth points for the HoReCa industry and further development vector

On 3-5 November, Atakent Exhibition Center in Almaty will host HoRex Qazaqstan, an exposition of the Central Asian international exhibition Everything for Hotels, Restaurants and Supermarkets, alongside CleanExpo Qazaqstan, which presents the latest developments in the cleaning and chemical industry, from household appliances to professional products.

According to the data of the National Statistics Office of the Strategic Planning and Reforms Agency of the Republic of Kazakhstan, 5.6 million people are employed in our country in the service sector (70% of small and medium business); in Almaty, up to 74% of employment is concentrated in the service sector, in the capital - 66%. Certainly, the quarantine has changed trends and the overall state of the hospitality industry, marking new challenges and further points of growth. HoRex Qazaqstan 2021 will be a centralized meeting place for industry representatives to exchange experience, discuss the current state of the industry and determine its further development.

Over the years, HoRex Qazaqstan 2021 has proven to be an effective platform for suppliers of products and equipment for hotels, restaurants, cafes, bars, supermarkets and shopping centers, and end consumers of this category of goods and services. In 2021, 13 major industry companies from 6 countries of the world (Belarus, Germany, Kazakhstan, Lithuania, Russian Federation, Turkey) will take part in the HoRex Qazaqstan 2021 and CleanExpo Qazaqstan exhibitions.

The intensive business program will be the basis of the interactive part of the exposition. Horex Business & Coffee Forum, a three-day event for all HoReCa market professionals, will be held during the exhibition. Horex Business & Coffee Forum includes an educational program, B2B discussions on the problems of the industry and the ways of their profitable solutions, presentations of the best HoReCa projects in Kazakhstan, and practical business cases from 19 speakers.

Within three days, they will share their knowledge:

  • Nailya Kaltayeva, HoReCa expert, brand ower Probarista,
  • Zhanna Prashkevich, service standardization expert,
  • Gulbanu Maigarina, founder of Lanzhou restaurant chain,
  • Julia Kozhanova, marketer, organizer of the FOODHACKING 2021 conference, marketing specialist of the Association of Chefs and Nutritionists of Russia,
  • Botha Zhumanova, business trainer, author of the program and trainings on financial literacy, and many others.

On the second day of the exhibition, on November 4, on the business platform of the exhibitions HoRex & CleanExpo, the BUZIL company will present the theme: "Technological aspects of cleaning in the HoReCa segment. The seminar will consist of practical cases and best practices, and will be of particular interest to all representatives of the cleaning industry.

The business program will end on November 5 with a series of seminars from the Kazakhstan Association of Hotels and Restaurants (KAHR):

  • Sustainable management of the accommodation facility.
  • How to build digitalization and Smart Tourism in a hotel without cost or programming knowledge.

The organizer of the events is Iteca Kazakhstan exhibition company. Official support was provided by Almaty City Akimat and Kazakhstan Association of Hotels and Restaurants "KAHR".

More details about the forum program, speakers and session schedule can be found at:

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