Для составления графика посещений деловых мероприятий и удобной навигации по павильону, СКАЧАЙТЕ ПРИЛОЖЕНИЕ ITECA.EVENTS

  • 10:30 - 13:00 - BLOCK: HUMAN RESOURCES, SERVICE, POINTS OF ATTRACTION AND REPULSION

    Moderator: Gulnara Katibayeva – President of the Restaurant Club Association of Kazakhstan

     

     

    Topic: Motivation and Demotivation of Staff in the HoReCa Labor Market in Kazakhstan

    Speaker: Ulan Iskakov, Expert in operational processes of the international restaurant business, F&B Personnel Trainer, Expert in staffing and teambuilding of the F&B sector work team.

     

    Topic: Service in the Restaurant Industry

    Speaker: Gulzhan Aukenova, Service Trainer, Expert in Standardization of Customer Service Business Processes in HORECA, Founder of the Hospitality School "Kammi"

     

    Topic: Points of Attraction and Repulsion of Guests in the Hall

    Speaker: Yelena Arkadyevna Bezrukova, Director of the School of Restaurant Business, Leading Business Trainer, PhD in Psychology, President of the World Coaching Championship 2024, Trainer of the Year 2023, Author of books and publications on the restaurant business, OCA People, ECG Ambassador, London

     

    Topic: Hospitality as a Genetic Heritage

    Speaker: Vladislava Baimaganbetova, HoReCa Service Trainer, Organizational Psychologist, Author of training manuals for specialists and Creator of the HoreGame monopoly game

    Horex Business Forum
  • 11:30 - 14:00 - PROFESSIONAL CLEANING. WHAT IS IT?

     Speaker: Galina Grankina

    CLEAN EXPO INTERACTIVE ZONE
  • 13:10 - 13:30 - BREAK

     

    Horex Business Forum
  • 13:30 - 15:30 - BLOCK: ACCOUNTING AND LABOR LEGISLATION – RISKS AND PITFALLS

    Moderator: Gulnara Katibayeva – President of the Restaurant Club Association of Kazakhstan

     

     

    Topic: Pitfalls in the Restaurant Business

    Speaker: Irina Lebedeva, consulting and launch of HoReCa projects; Co-owner of Yummy Food, Manager of the Arman cinema center, Financial Director and Financial Director and Founder of the Restaurant Club Association of Kazakhstan.

     

    Topic: Accounting and Warehouse

    Speaker: Lyazzat Linnik, Experienced Manager, Founder of the Restaurant Club Association of Kazakhstan, practicing accountant in the HoReCa sector.

     

    Topic: Labor legislation. Requirements. Frequent violations. Punishments

    Speaker: Zulfiya Murakamovna Yussupova, Deputy Chairman of the Trade Union of Public Catering Workers of the Republic of Kazakhstan

    Horex Business Forum
  • 14:30 - 17:30 - BASICS OF LAUNDRY TECHNOLOGY

    Speaker: Arturas Kraujalis

     

    CLEAN EXPO INTERACTIVE ZONE
  • 15:30 - 15:45 - BREAK
    Horex Business Forum
  • 15:45 - 17:45 - BLOCK: MARKETING AND AI: NEW OPPORTUNITIES FOR RESTAURANT SUCCESS. FRANCHISE – SUCCESSFUL EXPERIENCE

    Moderator: Gulnara Katibayeva – President of the Restaurant Club Association of Kazakhstan

     

     

    Topic: Marketing and Loyalty in the Restaurant Business: from Analysis to Promotions

    Topic: Artificial Intelligence and Neural Networks – The Best Assistant for Restaurateurs

     

    Speaker: Ernest Zhulanov, Marketer and Digital Expert, Founder of VANGOG BAR and Alice MG outsourcing company.

    Speaker: Vladislav Yesev, Managing Director of ops.kz, ex-brand chef of Oliva and Primekitchen restaurants

     

    Topic: How I grew to be a Franchise Holder

    Speaker: Bayke Ernar Kerimkhanuly, co-founder of the Kazakhstan Bauyrdak franchise, which was scaled across Kazakhstan

    Horex Business Forum
  • 10:30 - 12:30 - BLOCK: ECO AS A DRIVER OF RESPONSIBILITY AND BUSINESS MODEL: SUSTAINABLE SOLUTIONS IN THE RESTAURANT INDUSTRY

    Moderator: Gulnara Katibayeva – President of the Restaurant Club Association of Kazakhstan

     

    Topic: The Green Restaurant Model. Project Features, Monetization, and Gamification

    Speaker: Yevgeniy Mukhamedzhanov, Founder of the ECO Network project, Head of the Green Almaty project office

     

    Topic: Successful Implementation of HoReCa Interior Projects, Through the Eyes of a Designer-Architect. Global Trends in Eco-Design

    Speaker: Arina Yemets, Interior Designer, Founder of the “PyatVosmykh” Design and Architecture Bureau

    Horex Business Forum
  • 11:30 - 13:00 - DRY CLEANING OF CARPETS AND FABRIC COVERINGS

    Speaker: Utkir Kuvatov

    CLEAN EXPO INTERACTIVE ZONE
  • 13:00 - 15:00 - ABR TALKS – PUBLIC DISCUSSION WITH PRACTITIONERS "ANALYSIS, SKILLS, AUTHENTICITY – KEY COMPONENTS OF RESTAURANT EFFICIENCY" Moderator: Zhanna Bakhmutova – Head of L&D, abr

    Topic: Analysis: What makes up EBITDA, and how are marketing, operations management, foodtech, and procurement impacting it.

    Speakers:

    • Zarina Aliyeva – Managing Partner of Del Papa restaurant chain
    • Elena Videnmeer – Project Manager at abrtech
    • Asel Beisekeeva – Head of Marketing at abr
    • Indira Mashurova – Head of Reporting and Budgeting at abr

     

    Topic: Skills: High demands, emotional immaturity, and fast pace – how to build training in a restaurant.

    Speakers:

    • Ekaterina Narozhnaya – Director of Afisha Restaurant
    • Alexander Kovalenko – Brand Chef of Del Papa restaurant chain
    • Anatoly Myshentsev – Brand Bartender of Ogonok, Spiros, and Jinay restaurants

     

    Topic: Authenticity: How to find the uniqueness of your product and why guests dislike counterfeits.

    Speakers:

    • Ruslan Abduramanov – Brand Chef of TOR and Afisha restaurants
    • Manat Ishak – Chef of AUYL restaurant
    • Yergali Tebenbaev – Chef of Jinau restaurant
    • Madina Suleimenova – Managing Partner of TOR and Bistro Alma restaurants
    Horex Business Forum
  • 14:30 - 15:00 - CLEANING AND CARE OF LEATHER PRODUCTS

    Speaker: Abdul Tabanov

    CLEAN EXPO INTERACTIVE ZONE
  • 15:00 - 16:00 - HIGIENIC SAFETY OF HORECA AND FOOD PRODUCTION

    Speakers: Natalia Metlyaeva, Marina Reidina

    CLEAN EXPO INTERACTIVE ZONE
  • 11:00 - 13:00 - CASE SESSION

    Taste Talks: From Taste to Visuals – How Bloggers, Critics, and Photographers Create a Restaurant's Image.

    Moderator: Andrey Syedin – Gastro-enthusiast, Author of the first food critique channel "GastroBaiter"

     

     

    Topic: From the first visits to gastronomic trends: how the format of restaurant reviews has changed

    Speaker: Ruslan Aitpayev – Chief Restaurant Reviewer of Almaty, @rus_goest

     

    Topic: Business development through personal brand and effective partnership

    Speaker: Marzhan Otegen is a Kazakhstani businesswoman, Owner of the “Bakery by Marzhan Otegen” coffee shop, @marzhan.otegen

     

    Topic: Food Through the Lens: How Food Photography Creates Taste and Expectations

    Speaker: Maxim Sparish – Food Photographer, @sparish_maxim

    Session Description: This session will immerse you in the world of restaurant reviews, personal brands, and food photography. Learn how visual and text formats influence the perception of gastronomic projects, shaping the unique style of each establishment and attracting new customers. We will discuss the trends that define the success of restaurant brands today and how culinary experiences are turning into an art form that can be experienced through the screen.

    Horex Business Forum
  • 11:00 - 13:00 - CASE SESSION

    Taste Talks: From Taste to Visuals – How Bloggers, Critics, and Photographers Create a Restaurant's Image.

    Moderator: Andrey Syedin – Gastro-enthusiast, Author of the first food critique channel "GastroBaiter"

     

     

    Topic: From the first visits to gastronomic trends: how the format of restaurant reviews has changed

    Speaker: Ruslan Aitpayev – Chief Restaurant Reviewer of Almaty, @rus_goest

     

    Topic: Business development through personal brand and effective partnership

    Speaker: Marzhan Otegen is a Kazakhstani businesswoman, Owner of the “Bakery by Marzhan Otegen” coffee shop, @marzhan.otegen

     

    Topic: Food Through the Lens: How Food Photography Creates Taste and Expectations

    Speaker: Maxim Sparish – Food Photographer, @sparish_maxim

    Session Description: This session will immerse you in the world of restaurant reviews, personal brands, and food photography. Learn how visual and text formats influence the perception of gastronomic projects, shaping the unique style of each establishment and attracting new customers. We will discuss the trends that define the success of restaurant brands today and how culinary experiences are turning into an art form that can be experienced through the screen.

    Horex Business Forum