Kazakhstan International HOREX & CleanExpo Exhibitions
1-3 November 2023
Almaty, Kazakhstan

FEEDBACK FROM EXHIBITORS Horex&CleanExpo Qazaqstan 2022

Rishat Kassimov, Yans:

This year’s HoRex exhibition was perfect, this is not the first time we have exhibited at it. Since the foundation of our company in Almaty, we have been actively participating in exhibitions for more than 5 years. We are distributors of Russian plants, as well as manufacturers of our own products. This year there were a lot of visitors who are our clients from other countries. It is great to see an exhibition of this level in Almaty, where people from Russia, Kyrgyzstan, and Uzbekistan come to ask questions to our companies. We take part in the exhibition in order to answer the questions of existing customers, and to make friends with new ones. This year, many customers interested in our products came from different cities of Kazakhstan. We are glad that local manufacturers and companies like us can compete with foreign ones such as Russian, Chinese, and European companies. We definitely plan to take part next year, it has become a good tradition to show and demonstrate our products at exhibitions.


Aigerim Aibusinova, FRANCO Kazakhstan LLP:

I am participating in the exhibition on behalf of the company for the first time, but the company itself is taking part for the second time. All three days of the exhibition were very active. Many potential customers came to our stand who were interested in our equipment. Of course, there are clients with whom we could conclude partnership agreements on transportation, on dealerships in the future. According to my colleagues, this year's audience is more targeted. I enjoyed everything.


Yernar Imanzhan, Catering Solutions:

We are taking part for the fifth time. This year the exhibition is very good, we understood this from our satisfied clients. For three days we have received very active attention from the visitors of the exhibition. Our target clients come and are interested in the products presented at the stand. Of course, there is a specialized audience at the platform. Cleaning companies are part of our target audience; they use our products when providing external cleaning services. Such business representatives as shopping and recreation centers, factories, even small shops, these are all our consumers. We see that visitors to related exhibitions FoodExpo and AgroWorld Qazaqstan are also interested in our products. People have a good interest, potential clients willingly take samples and ask for contacts of our representative offices. I think that the offline format is the most effective for business and will live on for many years to come. All newfangled online formats will never replace live communication.


Aleksandr Verbilo, Torgmash OJSC:

This year’s exhibition turned out to be very productive, we are taking part for the third time. We are represented in the Kazakhstan market by several companies, and we had signed a dealer agreement with one of them. We brought new items of our product line for this exhibition in order to introduce our innovations to the market. We are about to sign a dealership agreement with one of our customers, and we will have one more dealer in Kazakhstan, and we are also planning to sign contracts with two companies. The exhibition is dynamic, I think that we will participate again in a year, in order to consolidate the success.


Nadezhda Fomina (Bader-Bayer), speaker of Horex Business Forum:

I am a strategic marketing consultant from Ukraine. Horex Business Forum was my first participation in a forum in Kazakhstan, in Almaty. I am very impressed with its scale, such a huge and exciting exhibition. I’m very sorry to be here today for the first day, having missed 2 days. I enjoyed speaking to an audience that was new to me, talking about the restaurant business, the hotel business, and sharing my knowledge on my favorite topic - data-based marketing. The topic turned out to be hyper-relevant to the audience, and I'm getting a lot of different questions right now. I believe that my role and goal is fulfilled, and I was able to explain and convey in an accessible way that marketing is not only about promotion and creativity, but also mathematics, economics, planning and profit management. I believe that the exhibition is a very important tool, because it is a platform where people meet and look at their competitors. I guess there will be a lot of interesting ideas to bring in and be able to implement in business. This has a positive effect both on the development of industries and on the development of private businesses. Thanks for the invitation and the live feedback from the audience!


FEEDBACK FROM EXHIBITORS Horex&CleanExpo Qazaqstan 2021

Yelena Falina, director of ORTGRAPH

We are participating in this exhibition for the second time, before that we participated two years ago. Compared to pre-pandemic time, there are slightly fewer visitors, but overall we were very satisfied. Our company has existed for more than fifteen years in the Kazakhstan market, we are a branch of the Moscow company and are engaged in exclusive floor coverings. The purpose of our participation in the Horex&CleanExpo exhibition is the presentation of our products, the search for new customers and partners. I believe that the offline format is very necessary for business development, and no online can replace a face-to-face meeting. Live communication bears more fruit than online communication. We will come again for live communication at the exhibition in 2022!


Olga Veselova and Georgy Shorgin, creative consultants on integrating art into retail and business, speakers at the Horex Business & Coffee Forum

We really liked the live conversation with the audience, there was a very professional response. The participants asked a lot of interesting questions. We tried to convey to people in our speech that they need to get out of their comfort zone, to get out of their own framework. After all, art and business are a space for experimentation. Very interesting ideas and thoughts were heard during the Forum. In the future, we hope that there will be more such events. For two years of ZOOM and Skype negotiations, we realized how much we are living beings. Live communication is important for us, because we receive information not only verbally, but also through the exchange of energy. It's hard to imagine a world without offline meetings. Hopefully the pandemic will subside and there will be more live platforms. See you at the Forum in 2022!


Andrey Chernyshkov, General Director of ZIRAX PRO

We are taking part for the fifth time. This year the exhibition is very good, we understood this from our satisfied clients. For three days we have received very active attention from the visitors of the exhibition. Our target clients come and are interested in the products presented at the stand. Of course, there is a specialized audience at the platform. Cleaning companies are part of our target audience; they use our products when providing external cleaning services. Such business representatives as shopping and recreation centers, factories, even small shops, these are all our consumers. We see that visitors to related exhibitions FoodExpo and AgroWorld Qazaqstan are also interested in our products. People have a good interest, potential clients willingly take samples and ask for contacts of our representative offices. I think that the offline format is the most effective for business and will live on for many years to come. All newfangled online formats will never replace live communication.


Naylya Kaltayeva, brand owner of Probarista.kz, an expert in the field of HoReCa, co-organizer of the Horex Business & Coffee Forum

This year we were co-organizers of the Horex Business&Coffee Forum, as part of the business program of the HorexExpo Qazaqstan exhibition. When we planned the topics of the sessions, it was decided to focus on local experts who have real cases in business implementation, and not consulting. The program tried to reveal the areas that concern business today: how to apply art in business, how to work with investments, how to develop a franchise, there was a lot of information about the cuisine. The speakers were selected according to the principle - maximum useful information for the participants. We are very pleased with the results of the Forum, the restaurant and hotel topic is developing further, there are a lot of new trends. I think that this format of events must be present in the business program of industry events. And in the future it can be expanded with new topics and speakers. Because there is definitely an interest and a lack of such events for the HoReCa industry at the moment.


Zhanna Prashkevich, service standardization expert, head of The Guests design and consulting studio, speaker at Horex Business & Coffee Forum

I am very glad that the Horex Business & Coffee Forum took place. This is a wonderful platform that allowed us to see each other live for the first time after a long quarantine. I am pleased with the indicators of the fullness of the hall and by how many questions our speakers receive, as well as by the quality and content of these questions. Firstly, I can say that we are really hungry for professional live communication. Secondly, this is the crisis that the HoReCa industry faced after the pandemic. Holding such a Forum has revitalized the industry. I am glad that it was interesting for our participants to ask very high-quality questions, and to raise their business education to a completely different level. I am delighted with the geography of the participants - people came from all over the republic. For me, as a co-organizer and speaker of the Forum, it is pleasant that people come in the morning and sit until the end, waiting for each speaker. What is also very significant, yesterday after the official completion of the first day of the Forum, the participants stayed and discussed with each other, but the closing time came and we had to leave the walls of the exhibition center. Based on this feedback, I can say that we need such platforms critically, and moreover, it would be great to expand them. There were many questions on halal topics, many questions to our chefs, a separate platform for bartenders, because the bar business has its own specifics. Each of these questions can form the basis for the next sections of the Horex Forum in the new year.