You have a unique opportunity to join an event that brings together industry experts and leaders, gain new knowledge, and build business connections — all at no cost.
FORUM THEME 2025: “HoReCa Under Pressure of Change: People, Risks, Reputation”
This year’s program features renowned professionals from the hospitality industry: restaurant owners and managers, hoteliers, brand managers, HR directors, lawyers, and security experts. They will share their knowledge and real-life cases on how to handle crises, build strong teams, maintain reputation, and adapt to rapidly changing market conditions.
The topics cover everything that defines HoReCa’s success today: crisis management, staff resilience, reputational risks, technology, human resources, franchising, marketing, and the influence of social media.
WHY YOU SHOULD ATTEND THE FORUM
It’s a platform where people speak openly and to the point — about challenges, mistakes, and solutions proven in practice.
You’ll learn how to respond when things don’t go as planned and discover strategies that help businesses stay resilient.
The forum offers a chance to build new connections, share experiences with peers, and gain fresh ideas for growth.
It’s an opportunity to hear insights from market leaders who manage teams, brands, and crises every day.
WHAT WE’LL TALK ABOUT
Safety and stress management: what to do in case of an emergency or conflict in a restaurant.
The “cancel culture”: how to build a reputation resilient to negativity on social media.
New IT trends and technologies that are already transforming Kazakhstan’s HoReCa industry.
The new generation of staff and how to retain talent in the industry.
Experience marketing and creative strategies for attracting guests.
Franchising without illusions — growth, risks, and legal nuances.
The impact of bloggers and media on the success of restaurants and hotels.
PARTICIPANTS WILL GAIN
Practical tools for managing crises, teams, and reputation;
Relevant cases and insights from leading market players;
New business contacts and partnership opportunities;
Motivation and ideas to refresh strategies and energize the business.
WHO IT’S FOR
Owners and managers of restaurants, cafés, and bars;
Hoteliers and heads of hotel chains;
Marketers, PR, and brand managers;
HR professionals and operations directors;
Experts in service, safety, and staff training;
Everyone shaping the future of Kazakhstan’s hospitality industry.
