You have a unique opportunity to join an event that brings together industry experts and leaders, gain new knowledge, and build business connections — all at no cost.
FORUM 2026 THEME: HoReCa in a New Reality – Management, Adaptation and Growth Opportunities
This year’s programme features leading hospitality industry professionals, including hoteliers and restaurateurs, tax and legal experts, HR directors, marketing specialists, environmental consultants, and representatives of city authorities.
They will share their expertise and practical case studies on how HoReCa businesses can adapt to the new Tax Code, environmental regulations, staff shortages, and growing dependence on digital platforms, while remaining sustainable and profitable.
The topics cover everything shaping the success of HoReCa in 2026: tax reform, revenue management and aggregators, staffing and employee retention, environmental regulations, leasing and cooperation with the Social Entrepreneurial Corporation (SEC), marketing collaborations and the festival economy, as well as legal risks related to signage and outdoor advertising.
WHY YOU SHOULD ATTEND THE FORUM
It’s a platform where people speak openly and to the point — about challenges, mistakes, and solutions proven in practice.
You’ll learn how to respond when things don’t go as planned and discover strategies that help businesses stay resilient.
The forum offers a chance to build new connections, share experiences with peers, and gain fresh ideas for growth.
It’s an opportunity to hear insights from market leaders who manage teams, brands, and crises every day.
WHAT WE’LL TALK ABOUT
What hotel and restaurant businesses have in common in 2026: staff shortages, the new Tax Code, and pressure from digital platforms.
About gastro-clusters: how resident selection works and how to assess the payback of a venue within the project.
About hotel revenue management: how to regain control over sales channels and reduce dependence on international OTAs.
About cross-industry collaborations and the festival economy as drivers of revenue and brand awareness.
About tax reform: retail tax, VAT thresholds, and legal ways to optimize costs.
About the 2026 staffing crisis: how to retain your team without uncontrolled growth in payroll costs.
About signage and outdoor advertising: how to avoid removal orders and fines.
About environmental regulations for smokers, grills, and grease traps — and what compliance will cost businesses.
About leasing premises for food service businesses and support measures provided by JSC “SPK Almaty”.
PARTICIPANTS WILL GAIN
Practical tools for managing crises, teams, and reputation;
Relevant cases and insights from leading market players;
New business contacts and partnership opportunities;
Motivation and ideas to refresh strategies and energize the business.
WHO IT’S FOR
Owners and managers of restaurants, cafés, and bars;
Hoteliers and heads of hotel chains;
Marketers, PR, and brand managers;
HR professionals and operations directors;
Experts in service, safety, and staff training;
Everyone shaping the future of Kazakhstan’s hospitality industry.
