HOREX 2014 Anniversary Exhibition Program

This year the Exhibition "Everything for Hotels, Restaurants and Supermarkets" – HOREX 2014 – has been celebrating its 10th anniversary. In this regard, a special exposition and highly topical program is announced by the organizers (exhibition company Iteca and its international partner ITE Group Plc (Great Britain) to be held on November 5-7 in the exhibition halls of Kazakhstan Business Cooperation Centre "Atakent" in the City of Almaty.

Amid a time when we have been facing the consequences of economic depression involving European hotel industry, the Asian hospitality sector has been in progress at an accelerated temp. According to the data provided by the industry experts, the hotel business potential of Kazakhstan is about to be impressively realized in the short term. The year of 2013 shall be regarded as the year of hotel and catering business in the Republic of Kazakhstan: new market players were appearing, the market segment was being heavily invested and profitable deals were made with foreign companies.

The Republic of Kazakhstan has all the opportunities required for the effective growth of hospitality industry. Its rich history, rare historic monuments, authentic culture, political stability, relative demonstrativeness and cooperative attitude are the factors giving the rise to the intensive development of tourism and the HoReCa segment.

The HOREX 2014 exhibition area has been increased by 20% signifying the market growth and the keen interest paid by companies representing hospitality industry. About 50 participants from Russia, Germany, Italy, Poland, Turkey and other states including the suppliers of products and facilities for HoReCa sector are going to present automation and record-keeping systems, food stuff, HoReCa beverage, syrups, toppings, coffee, coffee machines, video boards, desktops, dishes, kitchen appliances and manufacturing equipment, shop windows, textile for hotels and restaurants, kitchen utensils and interior decoration for HoReCa objects.

The heavy and varied program of the anniversary exhibition is highlighting the key points of training - 3 practical master classes provided by RESTTEAM leading business coaches presenting the recent trends and suggesting currently important ideas for the HoReCa business efficiency improvement.

In addition, the 3rd Barista championship, is a professional competition run among the coffee experts, is going to be conducted within HOREX 2014. The title partner of this event is Serikov Coffee Company.

A special stage for "Brew Bar" coffee tasting is available for all coffee nerds. The alternative ways of making the eye opener are going to be demonstrated by professionals.

The invited cooks from Russia and far-abroad countries as well as the experts in cooking from the Republic of Kazakhstan are going to test the kitchen fittings provided by leading suppliers displaying their products at the advertising stands of Smeg Kazakhstan, Markova & Co., Turkuaz HoReCa, Alligator-Product, Kazten, Trade Design etc.

The organizers has already started receiving applications for participation in the special event of the exhibition – "Retail Centre" – being a specialized stage for the meeting of food stuff suppliers and the representatives of supermarkets and distribution networks in the Republic of Kazakhstan.

Traditionally, CleanExpo Central Asia 2014 is being conducted at the same time with HOREX. The former offers cleaning and washing agents to be used in hotels, supermarkets and food service companies. The annual "Hotel Maid Competition" is going to be held for hoteliers by the Hotel and Restaurant Association in the Republic of Kazakhstan (KH&RA). The vocational competition is aimed at revealing the best hotel service performer in the City of Almaty.

Participation, sponsorship and other information has been regularly kept up to date at the official site: www.horex.iteca.kz.