SEB PROFESSIONAL: GERMAN QUALITY AND SWISS PRECISION AT HOREX QAZAQSTAN 2025

At the Horex Qazaqstan 2025 exhibition, COFFEE! ONE will present professional coffee equipment from SEB Professional – German quality, Swiss precision and innovation in every cup of coffee.

SEB Professional is part of the international Groupe SEB, one of the world's largest manufacturers of household and professional appliances. The division brings together three leading coffee machine brands – WMF, Schaerer and Curtis, offering businesses complete solutions for premium coffee brewing.

The company's mission is to create technologies that make the process of making coffee simple, aesthetic and economical. Thanks to modern digital monitoring systems and management through cloud services, SEB Professional equipment helps cafes, restaurants and hotels to ensure a consistently high taste of drinks at minimal cost.

WMF stands for more than 160 years of German quality and reliability. WMF's professional automatic coffee machines operate all over the world, from cozy bakeries to large gas station chains, providing consistent results and a taste that customers remember.

The Schaerer is the epitome of Swiss precision and the art of coffee making. For more than 120 years, the company has been creating coffee machines that combine technology, ease of operation and perfect beverage quality. From compact models to powerful systems for large establishments, Schaerer adapts to any task.

Combining German engineering, Swiss precision and international experience, SEB Professional offers coffee business professionals the best equipment for stable, tasty and modern coffee.

Visit the COFFEE booth! ONE at Horex Qazaqstan 2025 to get acquainted with the new WMF and Schaerer models and evaluate how SEB Professional innovations help to create the perfect coffee every day.

Venue: Atakent Exhibition Center, Almaty Dates: November 12–14, 2025