A PLACE WHERE EXPERIENCE, IDEAS AND INNOVATIONS MEET: HOREX & CLEAN EXPO QAZAQSTAN 2025 WILL BRING TOGETHER EXPERTS IN THE HOSPITALITY INDUSTRY

FROM NOVEMBER 12 TO 14, ALMATY, AT THE ATAKENT EXHIBITION CENTER, WILL HOST KEY EVENTS FOR SPECIALISTS IN THE HOSPITALITY, RESTAURANT BUSINESS AND CLEANING INDUSTRY - HOREX QAZAQSTAN AND CLEAN EXPO QAZAQSTAN 2025.

This year, the exhibitions will bring together 33 companies, including 25 participants of HoRex Qazaqstan  and 8 participants of CleanExpo Qazaqstan. The geography of participants covers 10 countries: Belarus, Germany, Italy, Kazakhstan, China, Russia, the USA, Uzbekistan, Ukraine and the Czech Republic. For the first time, 22 companies will present their products and solutions, which reflects the dynamics of the industry development and the attractiveness of Kazakhstan as a business platform. 13 companies have been announced from Kazakhstan, another 20 are international exhibitors, which emphasizes the high level of global cooperation in the field of HoReCa and professional hygiene.

The key element of the business program will be the HOREX BUSINESS FORUM, a practical and discussion platform for representatives of the restaurant and hotel business. The forum program includes 9 thematic blocks, 3 panel sessions, 8 discussions, 22 topics, as well as more than 35 speakers and 3 moderators.

The forum will become a space for an in-depth analysis of key aspects of restaurant management - from marketing and customer service to team building, system management and increasing business profitability. The program will address the most relevant topics in the industry, including:

• Panel session "Safety and stress: when everything does not go according to plan";
• IT trends that are changing HoReCa in Kazakhstan;
• Marketing and AI: new opportunities and successful franchise experience;
• Expert Talks: "Withdrawal Syndrome: How a Restaurant Can Exist in the Information Field";
• Discussion "Talent as Scarcity: A New Market Currency";
• Discussion "Marketing of Taste";
• Panel session "Franchising without illusions: growth or trap?";
• Discussion "Hotel Business 2025: Sales Strategy, Taxation and Partnerships with the Tourism Industry";
• Panel session "HoReCa and bloggers: who forms the opinion of guests".

Special attention should be paid to the FORESIGHT session "From Insights to Actions", which will be held for the first time as part of the HOREX BUSINESS FORUM. Participants will discuss the results of the forum, identify key challenges and priorities of the industry, as well as formulate specific steps for the further development of the HoReCa market in Kazakhstan.

An integral part of the exhibition will be CLEAN EXPO INTERACTIVE ZONE, an interactive platform dedicated to hygienic safety and cleaning technologies. Within the framework of the zone, training sessions, demonstrations of practical cases and presentations of the latest solutions aimed at improving the standards of cleanliness, service and sustainable development of enterprises will be held.

Horex & Clean Expo Qazaqstan 2025 will become a center for professional communication, bringing together experts, restaurateurs, hoteliers and solution providers, creating an effective platform for shaping the future of the hospitality and cleaning industry in Kazakhstan.

Official support for the events was provided by the Akimat of Almaty, the Kazakhstan Association of Hotels and Restaurants (KAHR). The partners of the forum are the Association "Club of Restaurateurs of the Republic of Kazakhstan", Cleanetica, Clockster.

The event is organised by the Kazakhstan Exhibition Company Iteca and its international partner, the ICA Events Group of Companies.

The schedule of the forum, the list of exhibitors and other more detailed information can be found on the event website: https://horexexpo.kz/